At the 2012 Las Vegas Convention in March, we introduced a series of new and improved tools that every new Consultant will receive in their Starter Pack (called Brochure Pack) and every established Consultant has access to purchasing.
There are four new and improved tools:
- New: A recruiting flyer which is a 3-fold full-color promotional flyer that is used as a “leave-with” flyer. It summarizes our product line with a special focus on Immunocal, speaks to our credibility with information on the science behind our products and promotes the business attached to it, emphasizing the rewards that can be achieved. This flyer is packaged in packs of 100 and is available in the Business Center for only $15/pack.
- New: A high-quality magazine called “Lifestyle” which is a 16‑page full-color magazine that can be “loaned” to prospects who are considering the Immunotec opportunity but want more information. This magazine is packaged in packs of 20 and is available in the Business Center for only $15/pack.
- Improved: The Immunocal 4-page brochure has been updated to ensure that it is easy to read and easy to explain the benefits of Immunocal. It is a very important tool that assists all Consultants in explaining how Immunocal optimizes the immune system, what makes it special, the 4 key benefits and the results of daily use. This brochure is packaged in packs of 50 and is available in the Business Center for only $15/pack.
- Improved: The Immunotec Compensation Plan brochure is the fourth piece that is critical in completing your prospecting and recruiting tool kit. It has also been updated to reflect the exceptional opportunity a Consultant can have to help people improve their health and quality of life. It is a comprehensive brochure that gives a visual explanation on the 6 ways to win with Immunotec. This brochure is packaged in packs of 50 and is available in the Business Center for only $15/pack.
Your prospecting and recruiting tool kit is full with new and improved tools. But, wait, how do you maximize the use of these tools? How do you make them work hard for you? Let’s take a look at the first tool today, the recruiting flyer, and discuss how you can use it most effectively.
First of all, remember every time you order a pack, you will receive 100 flyers. 100 flyers equal 100 conversations! Do not let your recruiting flyers sit on your desk at home! Keep the flyers with you at all times because you want to be speaking to everyone you encounter in your day and evening about the amazing Immunotec opportunity. But first, make sure you have put your contact information on the back of each flyer. Designate a number of flyers per day that you must put into a warm hand. In other words, you might set a goal that you want to talk to five new people a day. Count out five flyers and make sure the day does not end without you having five conversations and giving out five flyers.
But, it does not stop there. Each day that you give out five flyers, you have now met five people with five names and five telephone numbers. Follow-up within 2 days. At that point, you will establish whose interest you have tweaked and now it is time to loan the Lifestyle magazine or better, it could be time to sit-down with the Immunocal and Compensation plan brochures. (But that is subject for our next blogs).
For now, let us just focus on the value of the recruiting flyer. We want to hear from you. Sharing “best practices” is the best way to spread success.
So, remember, make the flyers work hard for you. Never leave a bunch of flyers with the hope that someone “might” pick it up. Put it in a warm hand with the promise that you will follow-up.
So, what experiences have you had with the new recruiting flyer? We want to hear from you. Tell us about your best practices. And, if you have pictures of places where you are using your flyer, send them too! The best suggestion will be awarded with a pack of flyers because if your flyers are working hard for you, you will be running out of them and you will need more!!
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